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Product updates, best practices, and e-commerce strategy from the Trivas team.
How to Calculate MER for Ecommerce (Formula, Examples, Benchmarks)
Learn the MER formula, how to calculate it step by step, and why it beats ROAS as a top-line ecommerce marketing metric.
MER vs ROAS: Which Metric Actually Matters More for Your Ecommerce Brand
MER vs ROAS explained with real formulas, when each metric misleads you, and how DTC brands should actually use both to judge marketing performance.
What Is MER (Marketing Efficiency Ratio)? The Metric Behind Total Revenue Attribution
MER measures total revenue against total ad spend, no attribution needed. Learn the formula, benchmarks, and why it beats ROAS for blended spend decisions.
ROAS vs ROI: What's the Actual Difference (and Why Ecommerce Brands Mix Them Up)
ROAS and ROI measure different things. Here's the exact formula difference, when each metric lies to you, and which one to trust for budget decisions.
Target ROAS Meaning: What It Is and How to Set It in Google Ads
Target ROAS meaning explained: the formula, how Google's tROAS bidding works, and how to pick a realistic number instead of guessing.
Breakeven ROAS Explained: The Formula That Tells You If Your Ads Are Actually Profitable
Breakeven ROAS explained with the exact formula, real examples, and why average ROAS targets mislead ecommerce brands. See how to calculate yours.
What Is a Good ROAS for a Shopify Brand? Benchmarks by Margin, Channel, and Spend
A 4x ROAS isn't good for every Shopify brand. See real benchmarks by margin, AOV, and ad channel, plus how to calculate the number that matters for you.
How to Calculate ROAS: The Formula, Examples, and What Counts as Good
Learn how to calculate ROAS with the exact formula, a worked example, and benchmarks by channel. Includes a free ROAS calculator.
The ROAS Formula: How to Calculate and Actually Use It
The ROAS formula explained with real examples, common calculation mistakes, and what counts as a good ratio by channel and margin.
Blended ROAS vs Channel ROAS: Why Your Dashboards Never Agree
Blended ROAS and channel ROAS answer different questions. Here's how each is calculated, why they diverge, and which one should drive budget decisions.
What Is Channel ROAS? A Clear Definition (and Why It Lies to You More Than Blended ROAS)
Channel ROAS explained: the formula, how it differs from blended ROAS and MER, and why each ad platform's number can't be trusted at face value.
What Is Blended ROAS? The Metric That Cuts Through Platform Lies
Blended ROAS explained: the formula, why it beats platform-reported ROAS, and how to calculate it correctly for your Shopify or Amazon store.