.5f521cec.png "Trivas.ai")
Insights
Explore what we're thinking
Product updates, best practices, and e-commerce strategy from the Trivas team.
How to Run an Incrementality Test on Shopify: A Practical Guide
Learn how to run an incrementality test on Shopify step by step, from geo holdouts to measuring true ad lift beyond last-click attribution.
Incrementality Testing for Ecommerce Brands: A Practical Guide to Finding Out What Ads Actually Work
Learn how incrementality testing works for DTC ecommerce brands, why platform attribution overstates results, and how to run your first test.
What Is Incrementality Testing? A Plain-English Guide for Ecommerce Marketers
Incrementality testing explained: what it measures, how it differs from attribution, common test methods, and how to run your first one.
Probabilistic vs Deterministic Attribution: What Actually Happens to Your Ad Data
Deterministic and probabilistic attribution give different numbers for the same ad spend. Here's how each works and where they break down.
Data-Driven Attribution Model for Ecommerce: How It Actually Works
Last-click attribution is lying to you. Here's how data-driven attribution models work in ecommerce and what data you need to run one.
Multi-Touch Attribution Explained: How It Actually Works (And Where It Breaks)
Multi-touch attribution explained in plain terms: the models, the data it needs, and why most DTC brands get it wrong. No jargon, just the mechanics.
First-Click vs Last-Click Attribution: Which Model Actually Tells You What Worked
First-click vs last-click attribution explained with real examples, pros/cons, and when each model misleads DTC and Amazon sellers.
Last-Click Attribution Problems: Why Your Reports Are Lying to You
Last-click attribution hides real ad performance. See the exact problems it causes and why DTC brands keep misallocating budget because of it.
Marketing Attribution Models Explained: A Practical Guide for DTC Brands
A clear breakdown of marketing attribution models (first-touch, last-touch, linear, data-driven) and how to pick the right one for your ecommerce stack.
What Is Marketing Attribution? A Plain-English Breakdown for DTC Brands
What is marketing attribution, really? How it works, why last-click still lies to you, and where tools like Northbeam fall short.
Marketing Efficiency Ratio vs ROAS: Which Metric Actually Tells DTC Brands the Truth
MER vs ROAS for DTC brands: what each metric measures, where ROAS lies to you, and how to use both without drowning in attribution debates.
What Is a Good MER for a DTC Brand? Benchmarks by Stage and Margin
MER benchmarks for DTC brands broken down by growth stage, margin profile, and channel mix, plus how to know if your number is actually healthy.