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Product updates, best practices, and e-commerce strategy from the Trivas team.
Multi-Channel Attribution Tool: 5 Trends Shaping the Future of Ecommerce Analytics
The attribution playbook that worked three years ago is breaking down fast. Third-party cookies are being phased out, iOS privacy changes have made mobile tracking harder, and the channels brands need to measure keep multiplying. Here are the 5 trends shaping the future of ecommerce attribution — and what to do about each one.
Shopify Analytics vs Google Analytics: What's Next for Ecommerce Data
The analytics tools that powered ecommerce decisions for the last decade are both in the middle of significant transformation. Shopify is building deeper AI capabilities directly into its analytics. Google Analytics just went through its most disruptive overhaul in history. And both are navigating the same macro shift: a privacy-first internet where the old rules of data collection no longer apply.
Marketing Attribution Software: Stop Scaling the Wrong Channels
You doubled your Meta ad spend last quarter. Revenue went up — but not proportionally. Margins compressed. Every platform is green. But your P&L tells a different story. This is the attribution trap — and marketing attribution software exists to pull you out of it.
Marketing Attribution Software: 5 Trends Shaping the Future
The foundation that marketing attribution software was built on for the past decade is cracking. Third-party cookies are being phased out, iOS privacy changes have made mobile ad measurement harder, and the channels brands need to measure keep multiplying. Here are the five trends shaping the future — and what to do about each one.
5 Myths About Shopify Analytics Tools That Are Costing Founders Real Money
Five widely-held beliefs about Shopify analytics are quietly costing ecommerce founders money. From trusting ROAS as the primary metric to assuming server-side tracking is only for enterprise brands, this post debunks each myth and shows what to do instead.
Why Most Ecommerce Analytics Platforms Fail Founders — And What Actually Works
Most analytics platforms are not broken enough to cancel but not good enough to actually drive better decisions. This post breaks down the 7 failure modes costing ecommerce founders real money — and what the platforms that succeed do differently.
6 Analytics Platform Myths Costing Ecommerce Brands Serious Money in 2026
Misinformation about analytics platforms keeps ecommerce brands stuck on inadequate tools and causes them to underinvest in capabilities that would actually move the needle. Six dangerous myths and the reality behind each one.
The Next Generation of Ecommerce Analytics: What's Coming in 2026 and Beyond
Six major trends are reshaping ecommerce analytics in 2026 — from AI evolving toward autonomous decision-making to platform consolidation becoming a financial necessity. Understanding where the category is heading directly affects which platform you invest in today.
7 Must-Have Metrics for Your Shopify Analytics Dashboard in 2026
There are seven metrics that show up in almost every high-performing Shopify analytics dashboard, regardless of niche or business model. These aren't the metrics Shopify highlights by default — they're the ones that separate founders making gut-feel decisions from those making data-driven ones.
5 Dashboard Mistakes That Are Quietly Killing Your Shopify Store's Growth
Dashboard mistakes are dangerous because they're invisible — you're doing something that feels like good business practice but is quietly making things worse. Here are the five most common mistakes that kill Shopify store growth and how to fix each one this week.
The Evolution of Shopify Analytics Dashboards (And What Yours Should Look Like in 2026)
The Shopify analytics dashboard that worked in 2022 doesn't work in 2026. Ad costs are higher, margins are tighter, and customer acquisition is harder. Here are the 5 big shifts in how dashboards work in 2026 — and exactly what yours should look like to stay competitive.
Why Your Ecommerce Data Isn't Giving You Real Insights (And How AI Fixes It)
You have access to more data about your business than any founder in history, but that data isn't actually helping you make better decisions. The gap between having data and having insights is where most ecommerce stores lose. Here are the 5 reasons your data is failing you and how AI bridges that gap.