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Product updates, best practices, and e-commerce strategy from the Trivas team.
Boosting ACoS with Keyword Harvesting
Boosting ACoS with Keyword Harvesting
Multi-Channel Attribution Tool: The Ultimate Guide for Ecommerce Founders
You're spending money on Meta, Google, TikTok, and email — and your dashboards are all telling you something different. A multi-channel attribution tool solves this by connecting every touchpoint a customer hits before they buy and giving you one honest answer about what's working.
Shopify Analytics vs Google Analytics: The Complete Guide
If you run a Shopify store, you have two analytics tools running right now — and there's a decent chance they're telling you different things. Shopify says you made $48,000 last month. Google Analytics says $41,000. Which one is right? Both tools are right about different things, and neither one gives you the complete picture on its own.
Shopify Analytics vs Google Analytics: Why Both Are Lying to You
Shopify Analytics says you made $52,000 last month. Google Analytics says $43,000. Your Meta Ads dashboard claims it drove $38,000 in revenue on its own. The numbers don't add up. This is the analytics paralysis problem — and it's not caused by broken tools, it's caused by using the right tools for the wrong questions.
Marketing Attribution Software: 6 Myths Costing You Ad Spend
"We looked at attribution tools last year. The numbers didn't match our platform reports, so we figured it wasn't working." This is one of the most expensive analytics decisions an ecommerce founder can make — and it's based on a myth. Here are the six most common myths and what's actually true.
Ecommerce Profit Margin Analysis: Why Growing Brands Go Broke
Explains the 3-stage margin trap that causes fast-growing ecommerce brands to go broke, identifies 5 silent margin killers (CAC inflation, free shipping math breakdown, product mix drift, discount dependency, return cost invisibility), and presents a weekly/monthly/quarterly visibility system plus the Trivas.ai Margin Alert System.
Ecommerce Profit Margin Analysis: 9 Best Practices for Founders
Nine actionable margin management best practices: accurate COGS per SKU, monthly contribution margin by product, new vs. returning customer segmentation, quarterly shipping audits, promotion cost calculation, return cost tracking, LTV:CAC analysis by acquisition channel, margin-first pricing, and building a monthly margin dashboard. Includes the Trivas.ai Margin Intelligence Dashboard.
Ecommerce Profit Margin Analysis: 6 Myths Costing You Money
Debunks 6 costly ecommerce margin myths: high revenue equals healthy margins, gross margin is what matters, scale will fix margins, ROAS tells you about profitability, margin analysis is a one-time exercise, and thin margins are inevitable. Includes the Trivas.ai Margin Truth Test — 4 pre-decision questions every founder should ask.
Real Time Inventory Analytics: The Complete Guide for Ecommerce
A comprehensive pillar guide covering the 6 core metrics of real time inventory analytics (stock level, sell-through velocity, days of inventory remaining, stockout rate, inventory turnover, and reorder point), setup guidance for single-channel and multi-channel brands, and the Trivas.ai Inventory Intelligence Framework — a four-signal system for real time health monitoring.
Multi-Channel Attribution Tool: Stop Letting Platforms Lie to You
Meta reported 312 purchases. Google reported 278. Your email platform claimed 190. You made 400 sales total. That's 780 claimed conversions on 400 actual orders. Every platform is double — sometimes triple — counting, and you're making budget decisions on fiction. Here's how to fix it.
7 Best Practices for Using a Multi-Channel Attribution Tool (That Most Brands Skip)
Most ecommerce founders who invest in a multi-channel attribution tool make the same mistake: they set it up, look at the dashboard once or twice, and go back to trusting their platform-reported numbers. Getting real value requires a disciplined approach to how you read the data, configure the tool, and act on the insights.
Multi-Channel Attribution Tool Myths: 5 Things Founders Get Wrong
"We tried attribution. Our numbers looked completely wrong, so we went back to using platform reports." This is the most expensive myth in ecommerce analytics. A multi-channel attribution tool works by replacing platform-reported numbers with an independent picture — of course the numbers look different. Here are the 5 biggest myths and what's actually true.