What Replaced Northbeam for Smaller DTC Brands: Full Guide

Smaller DTC brands looking for what replaced Northbeam typically land on two categories of tools: unified ecommerce intelligence platforms that include attribution as one module inside a broader data layer, and lighter multi-touch attribution apps designed for brands not yet spending $50K a month on paid ads. Northbeam wasn't replaced by one thing; it was never actually built for this segment, which is worth understanding before choosing what comes next.