.5f521cec.png "Trivas.ai")
Insights
Explore what we're thinking
Product updates, best practices, and e-commerce strategy from the Trivas team.
How to Identify Which Products Drive Most Profit on Shopify
Learn how to identify which products drive most profit on Shopify using true margin data, not just revenue, so you stop scaling the wrong SKUs.
How to Identify Underperforming Products Faster on Shopify
Learn how to identify underperforming products faster on Shopify using leading indicators instead of waiting for a quarterly sales review to catch the problem.
How to Improve Marketing Efficiency for Shopify Brands: 9 Fixes
Learn how to improve marketing efficiency for your Shopify brand with 9 tactical fixes founders can apply this week, not theory you'll never use.
Best Way to Improve ROAS on Meta for Shopify Brands
Learn the best way to improve ROAS on Meta for Shopify brands, from creative testing to catalog feed fixes most stores never check.
How to Measure the Halo Effect of Amazon on Shopify
Learn how to measure the halo effect of Amazon on Shopify sales, isolate the lift, and stop underestimating what Amazon does for your brand.
How to Measure Channel Payback Period: 5 DTC Myths
Learn how to measure channel payback period for your DTC brand correctly, and why the way most founders calculate it leads to bad budget decisions.
How to Measure Promo Performance Across Channels (2026 Guide)
Learn how to measure promo performance across channels with one clear framework, the metrics that matter, and the mistakes that hide your real ROI.
How to Measure TikTok Ads ROI for Shopify (Correctly)
Learn how to measure TikTok ads ROI for Shopify the right way, beyond TikTok's own dashboard. See why your real numbers are probably different.
How to Measure Upper Funnel Ads Impact on DTC Revenue
Learn how to measure upper funnel ads impact on DTC revenue when last-click attribution misses most of what awareness campaigns actually drive.
How to Make Media Mix Decisions with Real Data: 6 Myths
Most media mix decisions are gut calls wearing a spreadsheet. Here's how to make media mix decisions with real data, and the 6 myths slowing brands down.
How to Track New vs Returning Customer Revenue by Channel
Learn how to track new vs returning customer revenue by channel to see which channels actually grow your business versus just monetize existing customers.
How to Set Up Omnichannel Reporting for a Shopify Brand
Shopify analytics only shows you part of the picture. Here's exactly how to set up omnichannel reporting for a Shopify brand that actually works.