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Product updates, best practices, and e-commerce strategy from the Trivas team.
ROAS in Multi-Channel Marketing: How to Measure It Without Double-Counting Sales
Blended ROAS hides which channels actually work. Here's how to measure ROAS across Amazon, Meta, Google, and email without the double-counting.
Types of ROAS Metrics: Blended, Channel-Specific, Target, and Beyond
A breakdown of the different types of ROAS metrics DTC brands track, from blended ROAS to channel-specific and target ROAS, and when to use each.
Blended vs Marginal ROAS: What Each Metric Actually Tells You
Blended ROAS and marginal ROAS answer different questions. Here's how to read both without misjudging ad spend efficiency.
ROAS Tracking Tools Compared: Which Method Actually Shows Your Real Return
ROAS tracking tools compared: native ad platform reports, spreadsheets, GA4, and dedicated attribution tools, plus what each one gets wrong.
Ecommerce ROAS Tracking Tool: What It Is and What to Look For
What an ecommerce ROAS tracking tool actually does, why spreadsheets break down past a few channels, and the capabilities that matter most.
ROAS Explained: How to Calculate It, Benchmark It, and Stop Getting Fooled By It
A full breakdown of ROAS: the formula, real benchmarks, how it differs from ROI and MER, and why single-channel ROAS is misleading you.
Real-Time Ad Spend Tracking: What It Means and Why Daily Reports Aren't Enough
Real-time ad spend tracking explained: why platform delays hide overspend, what to monitor hourly, and how the data pipeline behind it works.
Real-Time Business Insights for E-Commerce: What They Are and Why They Matter
What real-time business insights actually mean for e-commerce brands, and why waiting on yesterday's data costs you sales today.
Real-Time Analytics for Ecommerce: What It Is and Why It Matters
Real-time analytics for ecommerce means seeing sales, ad spend, and inventory data as it happens, not the next morning. Here's how it actually works.
Shopify Analytics Platform Partner Program: A Guide for Agencies and Consultants
How the Trivas partner program helps agencies manage Shopify analytics across every client from one dashboard, with white-label reporting and revenue share.
Ecommerce Analytics with Influencer Campaign Tracking: See Which Creators Actually Drive Revenue
Track influencer campaign performance alongside your Amazon, Shopify, and ad data in one dashboard. See real revenue attribution, not just clicks.
Shopify Analytics With Affiliate Tracking: How to See What Your Affiliates Actually Drive
Native Shopify reports can't tell you which affiliate drove which sale. See how Trivas connects affiliate tracking to Shopify analytics in one dashboard.